New Product Development Process: A Step-by-Step Guide

New Product Development Process: A Step-by-Step Guide

Every successful product in the market today began with an idea—but having an idea is not enough. Businesses need a clear and structured new product development (NPD) process to turn concepts into profitable realities. A well-planned NPD process reduces risks, aligns...
Evolving CRM & Privacy + Zero-/First-Party Data

Evolving CRM & Privacy + Zero-/First-Party Data

In today’s privacy-first digital landscape, CRMs are evolving to help businesses adapt to stricter data regulations and the phasing out of third-party cookies. The focus is shifting towards zero-party data (information customers willingly share) and first-party data...